Inspiration

Bill Graw has built an eclectic entrepreneurial portfolio: a U.S. patent, a restaurant chain, a fleet of food trucks, a youth athletic club program, and even a bison farm. But his greatest challenge wasn't achieving profitability; it was managing information.

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Years of drowning in fragmented communication taught Bill a hard lesson: Vital insights from his team were constantly slipping through the cracks.

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He needed an automated system to capture and organize data, but he couldn't find a single tool built for the overwhelmed operator of deskless and frontline employees. So, he built it himself. The result was SORT.

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Inspired by a lecture on Entropy—the scientific law of inevitable disorder—while attending Pepperdine’s Graduate School of Psychology, Bill designed SORT to reverse the slide into information chaos.

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What began as a private solution for Bill’s own ventures is now available to the public.

Let the power of SORT work for you.